Hollywood has new scream queens.

"M3gan," a campy PG-13 horror film that features the robot who is a mean girl (insert an snotty flip of the hair here) has sold around $30.2 million of tickets in both the United States and Canada over the weekend, which is approximately 30 percent higher than the box office experts had anticipated. Universal Pictures, which released the film for $12 million in its horror comedy in the first place, is already working on another sequel.

Reviewers were 94% positive as per Rotten Tomatoes. The level of criticism alone makes "M3gan" something of a victory: when you think of well-worn film concepts The killer doll is right alongside "mediocre guy attracts supermodel." The process of coming up with an original take on the concept is nearly impossible. (Chucky is just 35 an old. She has also been the subject of eight films and an upcoming TV show. The demon Annabelle has been the star of three films since the year 2014.)

Horror movies are still doing well in the theater -- unlike sophisticated dramasthat have been struggling -- due to the fact that they're fun to watch in the dark, with strangers. "Young moviegoers want to see them with their friends, on the big screen, for the maximum thrill," said David A. Gross who is a film consultant who writes a monthly newsletter about box office figures. The 44 percent viewers of "M3gan" was under 24 according to Universal.

"M3gan" is also notable due to the manner that comedy has developed into a stage production. Comedy films of the past have struggled to make money from ticket sales. However, comedy is now more prominent in other genres of film and with Marvel superhero films being an obvious example. In a way, "M3gan" is a comedy disguised as a horror movie The four-foot robot doll hilariously sings performs bizarre dance moves and even snarkseven when she's not killing.

The director-writer-producer James Wan, known for "The Conjuring," "Aquaman" and "Saw" franchises, came up with the idea for "M3gan," which stands for Model 3 Generative Android. (It is known as Megan.) Warner Bros. passed, partly because it already had Annabelle and Annabelle, which led Wan to pitch the concept to Megaproducer Jason Blum, whose Bughouse Productions is part of Universal. Gerard Johnstone, a relative newcomer has produced "M3gan" from a screenplay written by Akela Cooper (known for "Luke Cage" and "Malignant").

The Return of 'Avatar'

Directed by James Cameron takes us back to the world of Pandora in"Avatar: The Way of Water," the follow-up to "Avatar: The Way of Water."

Universal supported "M3gan" with an inventive marketing campaign. TikTok played a major role in the efforts of the studio as did Twitter which was where an account purportedly managed by M3gan started battling with one of the accounts controlled by Chucky.

Hollywood hopes that 2023 will be an end to the box office success after three years of pandemics that have ravaged the industry. Cinemas across North America sold roughly $7.5 billion worth of tickets in the year that ended which was a decrease of 34 percent from the previous year according to EntTelligence an industry research company. The total was equivalent to 626 million ticket. Prior to the outbreak of coronavirus, Hollywood was selling about 1.2 billion tickets per year throughout both the United States and Canada.

Global ticket sales in 2022 was estimated at $26 billion According to Gower Street Analytics, down by 35 percent from 2019.

It's boding well to help a rebound at the box office, "Avatar: The Way of Water" (Disney) produced by James Cameron, has overcome an earlier than expected slow start and a string of devastating winter storms across Canada and the United States and Canada to make around $1.7 billion across the globe. The expensive "Way of Water" should surpass that $2 billion threshold by the end of this year, analysts claim, which makes it among the top five films of all time , and also proving Disney's plans for three additional "Avatar" installments.

The weekend of "The Way of Water" brought in around $45 million in domestic theaters which is enough to secure the top spot. "M3gan" was second, being followed by"The Way of Water," and the animation "Puss in Boots: The Last Wish" (Universal) with $13.1 million ticket revenues. This is the domestic total for three weeks in the range of $88.8 millions ($130.8 globally).

Dramas continue to struggle but.

Damien's star-studded "Babylon" (Paramount), an extreme version of the hedonism and sexiness of the early days of Hollywood did not make an impact in the third weekend of release in the theaters, with only $1.5 million worth of tickets, making a total of $13.5 million. It cost more than $80 million to create without marketing.
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